"Be Still, My Soul"
by Catharina von Schlegel, 1697-?
Translated by Jane Borthwick, 1813-1897
1. Be still, my soul; the Lord is on thy side;

Bear patiently the cross of grief or pain;

Leave to thy God to order and provide;

In every change He faithful will remain.

Be still, my soul; thy best, thy heavenly, Friend

Through thorny ways leads to a joyful end.
2. Be still, my soul; thy God doth undertake

To guide the future as He has the past.

Thy hope, thy confidence, let nothing shake;

All now mysterious shall be bright at last.

Be still, my soul; the waves and winds still know

His voice who ruled them while He dwelt below.
3. Be still, my soul, though dearest friends depart

And all is darkened in the vale of tears;

Then shalt thou better know His love, His heart,

Who comes to soothe thy sorrows and thy fears.

Be still, my soul; thy Jesus can repay

From His own fulness all He takes away.
4. Be still, my soul; the hour is hastening on

When we shall be forever with the Lord,

When disappointment, grief, and fear are gone,

Sorrow forgot, love's purest joys restored.

Be still, my soul; when change and tears are past,

All safe and blessed we shall meet at last.
Hymn #651

The Lutheran Hymnal

Text: Psalm 46:10

Author: Catharine Amalia Dorothea von Schlegel, 1752, cento

Translated by: Jane Borthwick, 1855

Titled: "Stille, mein Wille"

Composer: Jean Sibelius, b. 1865, arr.

Tune: "Finlandia"
September 1913
by William Butler Yeats


What need you, being come to sense,

But fumble in a greasy till

And add the halfpence to the pence

And prayer to shivering prayer, until

You have dried the marrow from the bone;

For men were born to pray and save;

Romantic Ireland's dead and gone,

It's with O'Leary in the grave.

Yet they were of a different kind,

The names that stilled your childish play,

They have gone about the world like wind,

But little time had they to pray

For whom the hangman's rope was spun,

And what, God help us, could they save?

Romantic Ireland's dead and gone,

It's with O'Leary in the grave.

Was it for this the wild geese spread

The grey wing upon every tide;

For this that all that blood was shed,

For this Edward Fitzgerald died,

And Robert Emmet and Wolfe Tone,

All that delirium of the brave?

Romantic Ireland's dead and gone,

It's with O'Leary in the grave.

Yet could we turn the years again,

And call those exiles as they were

In all their loneliness and pain,

You'd cry `Some woman's yellow hair

Has maddened every mother's son':

They weighed so lightly what they gave.

But let them be, they're dead and gone,

They're with O'Leary in the grave.

We proudly present: The Category Winners

Posted on June 29, 2012, by Michael Kazarnowicz

Summer’s here, and with it is the end of a journey that began back in March. We finally have our category winners. Each gets $1,000 and goes on to compete for the Grand Prize of $5,000.
The judges have had their work cut out for them. 36 apps in 6 categories were to become 6 finalists. Add to that the winner of the People’s Choice, and you have 7 finalists that the judges now will look at and select one as the final winners. Each of the judges has judged two categories, meaning they’ve seen two of the seven finalists.
Here are the Category Winners:
Wootini, a children’s book, won this category. Using colorful drawings, simple interaction in the form of (single) tapping and swiping and telling a story in a way that allows kids to interact with it. We’re really looking forward to seeing the complete version of Wootini.

Honorable mention in the Books category: Enrique Pardo Photographies. The iPad is a great medium for telling a story through photographs. Add to that interactive features like short videos and sound, together with personal stories from the photographer – it all makes for a very nice app.
Brochures and Catalouges:
Hi Hirvi is a clothing brand with their own style of colorful photos that show off the clothes. In their app, Shoulder Specialistthey show that simple interaction combined with a clever design manages to awaken the curiosity of users. Combined with easy access to buying the products, it’s a great app showing the potential of catalogues.

Honorable mention in the Brochures and Catalogues category: Batanes Guide. A nice app that provides an interactive guide to beautiful Batan, an island in the Philippines.
Scrawl Magazine managed to impress the judges with great design and interactivity. This is the first app we’ve seen made with Mag+, that makes use of the tilt function in the iPad. Revealing the next part of the comic strip at a tap allows you to read a comic without accidentally seeing the final square. And the parallel universe section is just beautiful.

Honorable mention in this category: Das Geheimnis. This app won the Employee Pick of the Month in March, and it really managed to start our imaginations on just how interactive a story can become on the iPad.
Redeye for the iPad was chosen as the winner. This was the toughest category, with the most entrants, and Redeye managed to impress with clever Mag+ features. The team managed in creating a newspaper that has design as part of the storytelling and involves the user in the stories and allows the reader to choose how much they care about sections and how deep they want to go into a story.

Honorable mention in the Editorial category goes to Time Out Chicago. Everything that is said about Redeye can be said about Time Out Chicago as well, and Redeye’s win was a narrow one.
Music and Movies:
Hash Magazine. A music magazine taking true advantage of the playlist feature in Mag+ and uses clever design to make videos look more integrated in the app.

Honorable mention in the Music and Movies category: Hip Hop Life. An iPad magazine in Spanish celebrating Latin American hip-hop artists with clever and innovative design. Interviews, videos and music – this magazine allows the reader to truly immerse themselves in the world of hip-hop.
People’s Choice:
This category was already decided back on June 1st, and the app that got the most votes is Zone Blitz Magazine. Designed for horizontal orientation, it uses layering, pop-ups and photos to tell a very visual story about American football. Every fan of American football would enjoy this magazine.

J3Z:SE, the magazine with the hardest to pronounce name, is the winner of this category. It uses a clever mix of design and layering in one section, that allows the user to only glimpse parts of the photo (and if it gets too frustrating, a double tap disables the upper layer and shows the photos in their full glory).

Honorable mention in this category goes to Martijn Berk Portfolio. An app that crosses boundaries of fashion, style and poetry while telling a story and makes great use of layering over video.
Congratulations to all the winners, and keep your fingers crossed for your favorite: the Grand Prize winner will be announced on July 5. Which one of these would win if you were the judge?
Samsung galaxy s3 deals

Could native apps disappear as HTML5 apps gain?

By Chantal Tode

June 26, 2012


PacSun's HTML5 site

As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

Developing native apps is very expensive and they only target one specific platform, whether its iOS, Android or something else. However, because consumer engagement with apps can be significant, marketers know they need to be in this space and are looking for more cost-effective strategies to reach across multiple platforms and hybrid apps built using HTML5 technology appear to be an increasingly promising solution.

“We are seeing a marked increase in activity surrounding branding apps that will deploy massively cross platform,’ said David Kennedy, CEO of appMobi, Lancaster, PA.

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“In the short run, we see the majority of game and content app development migrating to hybrid, driven by cost concerns and efficiency of addressing multiple platforms,” he said.

“Native development is very expensive and only targets a single market, while hybrid app development using Web technology is somewhat less expensive, but the ROI is much higher because you can deploy the hybrid app to all of the stores that are supported by the build system.”

Hybrid apps

Marketers across a wide variety of categories are gravitating toward hybrid apps to extend the reach of an existing program that was created for iOS only but now needs to address other platforms, per Mr. Kennedy. AppMobi reports that 40 percent of the apps created with HTML5 are media, 35 percent are games and 15 percent are retail.

However, new apps are likely to be developed as HTML5 hybrid offerings from the start so that marketers are able to develop only once and still be able to deliver an app across platforms.

“The costs of developing a second native app for just one market are unjustifiable,” Mr. Kennedy said. “If you look at iOS as the ‘premier’ market, and most do, then look at hybrid as the way to address everything else.

AppMobi reports that it has seen 100 million hybrid HTML5 app starts on its platform, with more than 50,000 HTML5 developers actively building apps, more than five times the number developing HTML5 hybrid apps a year ago.

One reason for the growth in HTML5 hybrid app development is that the experience is improving both for developers and consumers.

In the past year, the average time a developer needs to complete an HTML5 hybrid app has been reduced by half to just 8 weeks, per appMobi.

“Because of continual advancements in CPUs and GPU power, mobile operating systems, high speed connectivity, and most of all browser technology, hybrid apps are now able to deliver the same high quality user experience that people have been trained to expect from native apps,” Mr. Kennedy said.

Higher ROIs

Hybrid apps can also deliver a higher ROI than native apps because their reach is so much broader.

Cross-platform apps from appMobi run on iOS, Android, Facebook, Amazon, Nook and the open Web.

Hybrid apps can also be attractive to developers because there is a different pricing model compared with native apps. While iOS and Android typically charge developers 30 percent of their revenues for the use of their platform, appMobi charges a flat rate of $0.10 per monthly active user when apps reach about 10,000 MAUs.

Native apps are developed for a specific device, need to be installed and stored on the device. Web apps are written entirely with Web technologies while hybrid apps use a combination of native device and browser-based technologies.

Despite the benefits offered by hybrid apps, they are not going to be the solution for all marketers in every circumstance. Also, hybrid apps will eventually be replaced by fully Web-based apps in the next few years.

“There will always be native apps,” Mr. Kennedy said. “HTML5 and hybrid app technology is not a complete replacement for native development.”

Top 5 Reasons Why SMBs Should be Afraid of Social Media

Tim Judd, May 9, 2012
gShift Labs

Social media presents great risks as it does rewards for small- to medium-sized businesses (SMBs). Among social media’s shortcomings: it doesn’t convert prospects to customers with the same ease that search does. Fortunately, as Facebook continues to open up more opportunities for local targeting, social media is becoming more feasible.

With an increasing number of SMBs exploring the power of social media, here is a list of potential pitfalls to avoid with guidance from aimClear Co-Owner and Founder Marty Weintraub, author of “Killer Facebook Ads.”

1. Social Media Managers Aren't Always as Brilliant as You Think

Just because you've hired the sharpest 20-something in the world doesn’t mean they understand the nuances of managing a brand and its community.
“You are essentially putting a college student in charge of your public brand,” Weintraub said. “You need a person who can be as close to the brain trust and heart of the organization as possible. These are the thought leaders and true evangelists of your company.”
Solution: Find community managers who best represent the image and smarts behind your organization. It's important that managers have expertise and perspective, in addition to experience working with social media. Hiring digital natives will also strengthen your bench.

2. Making People in Your Social Media Community Look Presidential

When SMBs are managing a community, it's easy to make individuals who comment about your brand or retweet your tweets look powerful.
“Don’t forget that your social media profile belongs to you, and you are the one who should be deciding what the conversation should be,” Weintraub said. “There is a fine line between censorship and free speech, which has the potential for user backlash. Knowing when to shutdown blabbering malfeasance can make all of the difference.”
Solution: As a community manager, it is important to know when to cut conversations off. If someone is complaining unreasonably about your brand, it's time to shut down their access to your community.

3. Conversations Taking Place When SMBs Aren't Listening

Community managers are potentially losing control of their brand as soon as conversations go from public to private. Every company, irrespective of size, has a social brand. A one-person plumbing company can be as badly impacted by an out-of-control social conversation as an airline.
“Conservations that SMBs cannot hear can hurt them,” Weintraub said. “SMBs have to understand their reputation management universe and do whatever it takes to listen to what people are saying about a brand.”
Solution: Research and plug in to all social media channels that may have something to do with your business. Don’t be afraid to engage in a conversation if it has implications for your brand.

4. Behaving in a Patronizing or Gratuitous Way

As community managers, there is a tendency to take on lofty tones in tweets, blog posts, etc … when you may not truly understand the vernacular of a particular subject or community.
“In real life, most people don’t tell complete strangers on the street that they are dressed beautifully,” Weintraub said. “But if you understand the vernacular, you can truly push the limits of criticism and commentary.”
Solution: Lurk in communities where you want to get a better understanding of the vernacular. If your business is launching a new widget, listen to how professionals in the field are talking about the very same widget. Once you have a sense of the appropriate use of verbs, adjectives, and nouns, join the conversation. Bottom line: Unless you plan to retire sometime in the next week or two, you have to get involved.

5. Advertising, Marketing & Public Relations Agencies That Have Hung a Social Media Shingle

It doesn’t mean they understand content that engages, promotes, or converts prospects to customers.
“There are very few experts in social media,” Weintraub said. “It takes a lot of time and work to develop such expertise, especially now that social communities are turning off the ability to market to anyone other than friends.”
Solution: You may have to spend a little more money to hire people who truly have expertise in their field. In the meantime, SMBs should set up their own Facebook, Twitter, and LinkedIn pages to get the ball rolling. Once you’re ready to build a community, start off on the right foot by finding the right help.

=Why Pinterest is the new black=
By Rimma Kats

April 27, 2012
The Pinterest iPhone app

It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.
Companies such as Pinterest are seeing overwhelming success because they incorporate different channels into their marketing mix. Gone are the days where everything is solely happening on the Web. Nowadays, it is all about that mobile, social, local and digital evolution.
“Aggregators like Pinterest and Flipboard are proving that people like content that revolves around them,” said Chris Mason, cofounder/CEO of Branding Brand.external image lg.php?bannerid=115&campaignid=40&zoneid=3&loc=http%3A%2F%2Fwww.mobilemarketer.com%2Fopenads_refresh_cache1.php&cb=6cbbc817ae

“People were already sharing socially, Pinterest just made it easier,” he said. “I don't know if it changed the world, but I can tell you that I like going to Pinterest more than visiting a bunch of Web sites to figure out what's hot.”

Since Facebook’s arrival, the social space has never been the same.
Companies such as Twiiter, Flipboard and now Pinterest are looking at ways to make a connection with consumers and have them share that with others.
Pinterest lets users find and share their favorite pictures from the Web and pin them to digital boards.
Currently, Pinterest’s main focus is on the Web, however, the company has taken strides to be more accommodating to mobile users.
Pinterest has mobile applications and a mobile site.
Additionally, many companies including Sephora and Amazon have all implemented Pinterest into their marketing efforts.
Similar to adding a Facebook Like or Twitter button on product pages, companies are now also adding Pin It buttons.
The Pin It functionality lets consumers share pictures that inspire them and lets them put the photos on their digital boards.
By adding a Pin It functionality, consumers can share their favorite products with friends and family and thus continue to spread the word out.
“Like any overnight success, Pinterest was years in the making,” Mr. Mason said. “Facebook got grandmas sharing socially.
“Pinterest capitalized on this existing – a large audience that could instantly appreciate the value of a social pinboard,” he said.
“Content aggregation plus a great user interface is a recipe for social disruption. The first group to wrap commerce around this will win big.”
All about social

Pinterest is seeing success because it realized how big the social space is and how consumers are constantly looking to share their favorite posts, items and pictures with friends.
And, by ramping up its mobile and digital efforts, Pinterest is making sure that it is available on as many screens as possible.
Since Facebook, marketers are realizing how important social is to their day-to-day initiatives and Pinterest has realized this as well.
“Social has always been integral to mobile, ever since phones were only used for talking,” Mr. Mason said.
In addition to changing the social space for the better, Pinterest is also changing the mobile shopper.
Consumers are constantly on their mobile devices and by adding Pin It functionality to many of their efforts, brands and retailers are letting consumers buy their favorite products by tapping on the Pin It button.
For example, Sephora now has Pin It buttons on every of its product pages that lets users pin any of the 14,000 products from the company’s site.
This is a great way for consumers to not only share their favorite items with friends, but also buy them on the spot.
“I definitely think Pinterest is changing the mobile shopper,” said Brian Edwards, search marketing specialist at iProspect.
“Having both a mobile-friendly site and a mobile app is making it easier than ever for Pinterest users to go from someone browsing pictures to online shoppers in seconds,” he said. “The best part is, the extra steps that might deter a potential customer from following the traditional purchasing path have been removed thanks to the structure in place.
“Rather than having to leave the site if an impulse decision to purchase is made, users can click straight through to the product and buy.”
What’s next?

Although Mr. Edwards does not believe that by adding Pinterest buttons to product pages companies will completely change the way users shop for things, the executive does think that it will definitely make it easier for them.
Additionally, Mr. Edwards forecasts that the social space will soon be crowded with ecommerce brands trying to reach the casual fan through outlets such as Pinterest, Facebook and Twitter.
“With Pinterest becoming the third largest social site, it’s only becoming easier for consumers to shop online without leaving the comfort of their favorite social networks, not to mention the psychological impact it has on a consumer when their peers are shopping, liking, and sharing products that they have a similar interest in,” Mr. Edwards said.
“I definitely feel like there are brands that aren’t seeing the advantages of Pinterest, text-loans-uk.co.uk but it’s not for everyone, and not everyone has content that is shared really well from a Pinterest standpoint,” he said.
“Brands that are aligned with the most shared content on Pinterest definitely stand to benefit from a presence on the social site – that’s not to say that brands should be discouraged if they aren’t currently seeing an impact.
“With ecommerce giants like Amazon and eBay integrating Pinterest buttons directly to product pages, it’s pretty clear that they are interested in capturing any advantage they can. If a major and extremely varied ecommerce site can see success from adding Pinterest buttons on product pages, why shouldn’t everyone utilize them?”

Should marketers invest in in-app ads or mobile display?=
By Chantal Tode

April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.
A recent report from Strategy Analytics found that in-app advertising has overtaken display ads on the mobile Web in terms of how much marketers are spending in each. In the United States and Western Europe, apps are becoming the key distribution mechanism for media on mobile phones, with marketers spending $1.7 billion on in-app ads versus $934.5 million on mobile display ads.
“In a nutshell, the popularity of app downloads is being matched by app usage,” said Nitesh Patel, London-based senior analyst for wireless media strategies, __Strategy Analytics__. “So, consumers are clearly using the apps they download.
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“Based on consumer usage of apps, brands should certainly consider placing more of their mobile budget towards in app advertising,” he said.
Correlating usage

The report found that over 23 billion apps were downloaded globally in 2011, an increase of 38 percent.
One of the trends driving the growth in in-app advertising is the growing amount of time mobile users are spending on casual gaming and social media activity using their smartphones.
“Casual gaming and social media activity have led to people spending hours with mobile apps on-and-off over the course of a day,” said David Catalano, president and co-founder of digital advertising agency Modea, Blacksburg, VA. “Recent reports show that time spent in mobile apps has now exceeded mobile Web usage, so it makes sense that there is a correlation in advertising dollars.”
In addition to the heavy usage mobile apps receive, another reason why marketers would want to invest marketing dollars in apps is that these ads can produce strong results.
Marketers can find good results with in-app advertising by apps can provide more information about a user than browser-based use can, potentially enabling them to better target their efforts.
“Whether it be games social networking or news publications, in-app ads can certainly yield a better result and have a greater impact,” said Dave Mataranglo, director of client services at PM Digital, New York.
In-app ads can also be relatively inexpensive.
Additionally, users tend to remember in-app ads.
“People consume mobile media within apps and it is cheap inventory – moreover, while users are often frustrated by in-app ads, the recall metrics associated with in-app ads are relatively high,” said Philippe Sloan, senior vice president of digital marketing at digital agency TargetCast, New York.
Combo platter

The surge in overall time which consumers now spend on their devices is causing numerous areas of mobile advertising to rise. A recent report from the Internet Advertising Bureau found that mobile was the fastest growing category for advertising in 2011, with nearly 150 percent growth recorded.
Additionally, Strategy Analytics is forecasting that global revenue from mobile advertising and content will hit $67 billion this year.
As a result, mobile Web-based display ads are expected to continue to be strong as well this year.
Per TargetCast’s Mr. Sloan, the growth in-app ads has not had a significant impact on display ads overall and display budgets have not been shrinking
“Advertisers should place their mobile ads where their target audiences are at the most opportune times,” Mr. Sloan said. “In order to accomplish that, a smart marketer would need to take advantage of combination of in-app and display ads.”
Data for the first quarter from ad network InMobi shows that iOS continues to be the dominant platform for display ads appearing both in apps and on the mobile Web. In the first quarter, iOS had a 37 percent share of total impressions, up 3.7 percent, while Android had a 34 percent share, up 1.6 percent.
The growth in tablets, and the iPad in particular, which can significantly improve the mobile Web browsing experience, also suggests mobile Web-based display ads still have an important role to play.
"Given the tremendous reach of apps on smartphones, advertisers who are not marketing in apps are missing one of the biggest opportunities in mobile,” said Anne Frisbie, vice president and managing director of North America for InMobi, San Mateo, CA.
“Tablets, however, are proliferating at a tremendous rate given the superior experience offered by a larger screen, and brands interested in reaching this high quality audience should invest in both mobile web and in-app ads,” she said.
Associate Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.

Interesting article on mobile marketing -"Are publishers toast on mobile"

"Mobile has undoubtedly shifted the way that publishers view their revenue models"
Data Analytics has undoubtedly had a massive impact as to what and how publication / distrution takes place - not just the tag label mobile.
For instance do tablets come under the label also - so would it be more accurate to define the label as OS led.
Content distribution covers a multitude of media and channels and the key to massive success has to be interoperabilty over multiple devices.
Content creation - words, copy, images, video

With or without Euro...I can't live with or without euro

dropbox? not sure

Good research content about seo specialists in cyprus.
Last_one.pngThis week it has all been about Glitch - it's gonna be bigger than Glee! - the last test before the reset or was that the last reset before the test....or maybe just the end of the world. Well there were certainly enough EOTW parties when the last reset countdown began!


Mark Z you keep asking me to donate my data free? And then you…..you sell it.

Posted on August 3, 2011 by Callieo
Facebook refinements drive niche marketing – that is as solid as the fact that the mega corps valuations are based on data mining ( Plenty of previous posts on Open cast data mining and Facebook domination ) . With the advent of this latest status option – the ability to announce on Facebook that you are expecting ( Does this work on the father’s profile too – wicked way to out a footballer’s love children lol ) you are creating a niche advertising magnet. The second that you update your status expect to get flooded with pampers, wipes and samples of all pregnancy baby paraphenlia and plastic surgery marketing.
What next? Lets segregate pet owners? Add your household data to your profile? Owned by/In a relationship with two dogs and three cats? – Expect pet accesories and food offers.
Lets not forget culinary preferences – we need options for omnivore/carnivore/vegetarian/vegan/gluten free. More neat niche advertising magnets.
But just wait up a moment – If you – like me – are fed up of spam, then maybe this targeted advertising is not such a bad thing after all? Lets face it I am sooo fed up with Living Social offers which are not local and definately not for me lol!

external image fb.jpg?w=297&h=178

And now finally to the point:
BUT and this is a massive caveat, why should Zuckerberg earn his billions through selling MY data admittedly freely given. How about we have a look at a fairer concept – I will tailor profiles and provide comprehensive data, provided that you reward me properly. Not just random discounts but a proper return for my data.
Room for discussion?

Google+ Secret Circles, Mobile vs Web App and Sharing


GeoDis- Location

iWas wrong.....

Ok you don't often hear me say that, let alone write it......but a year ago I wrote about the iPad on the Really Simple website:

external image think-vogue.jpgClick for link to post
" For me the iPad is the digital equivalent of a glossy magazine. It is sleek, beautiful, and dramatically enhances the user experience, the consumer of content. But it is nothing more revolutionary than that.

That's not to say it hasn't got its place. Not every internet user wants all the functionality of a computer, for many it is enough to be able to read features and enjoy shared photographs.
When you take into account the percentage of content users to content creators, this still allows for a massive market place."
The point I simply did not see at that time was the massive difference in navigation. Having since acquired a Samsung Galaxy S with its touchscreen functionality, I am firmly convinced that the demise of the keyboard is coming. I am talking in general not just the mobile sector.
I have been iwanting about a dual touch screen paperbook sized handheld device, one screen can operate as a keypad if desired, both screens as a reader ( old traditionalist at heart ) or any combination the designer can think of! Imagine the freedom - doubles the screen size and also added screen protection when closed.
This new navigation is intuitive and essentially seductive - see original post (and everyone has seen the Youtube babies and cats on ipads). Only this morning iwanted a dual touchscreen Acer *searches Tweets for link*
external image acer.jpgclick to link to Techcrunch review
I must get to play with a Tab - preferably a Galaxy Tab........
Note to Samsung : have just sold Andrew on the concept as I write lol

Color - Open cast Data mining

The recent buzz about the $41 million invested in Color has been causing alot of noise around the web and I have heard many many opinions and reviews.
Thought I would add mine for what its worth.
Colors is not about social groups and public spirited service helping people re learn how to interact with each other.
For the first time ever it has shocked me at the stealth nature of the app. Apart from the simply invasive nature of the data that it can access from your handset….
For details of what the app reads from your handset have a read here
external image 25-03-2011-12-53-26.jpg?w=203&h=300
Back to the funding….the technology that gathers the data is advanced and complex algorithms have been ( are being ) developed. The images stored in themselves are data, imagine 3d Streetview being constantly built up over time – surely the ultimate UGC machine.
Take it further – analyse the patterns and densities, the data is invaluable and even better universally and continually updated over time. Horizontal data mining and all by default.
So if it catches on ….the only caveat being that it is worryingly invasive and seems not to care about that aspect.
external image color.jpg?w=141&h=121

The Aurora from Terje Sorgjerd on Vimeo.

Find The Best Samsung Galaxy Store

SXSW Google

There was a whole lot of speculation on the bogs and Twitter that Google were poised to announce a social network called Circles. Even the very credible Tim O Reilly added fuel by way of product endorsement
@timoreilly : I've seen google circles, and it looks awesome. Tip of the iceberg too.

He has mysteriously since deleted the Tweet and said that the comment referred to an earlier project. I am not convinced ...

All that is an aside and build up to a non event. Or was it? If Google were moving forward - well hell they are no way going to replicate a dated app even one so historically embedded. (Mind you - it has become more of a kennel club since Mark Z added his dog to the network. I have had numerous friend requests from other hounds *sighs*)

"Whatt if" the presentation from Marissa Meyer - see above - heralded the New social network. The new being mobile and geolocational.

Now just imagine merging hotpot, goggles, maps ( OMG they are not a social company are they - naming protocols indeed lol) etc for mobile - Android only obviously.....

Searches Android market place......oh ok will put it on an alert then. Don't keep us waiting too long will you?


My latest favourite is a geolocational crwodsourcing gem lol and this time I will get the link right *blush*

Tah dah.............. Localmind

I know that there is a whole wash of geolocational apps out for beta at the moment but very very few have a set defined purpose. Remember that old marketing adage - tell them what to do? And that is still missing with sooo many.

Show and tell still applies - show the vision then tell what to do, then tell again what they will gain form this interaction.


I am loving the ease with which I can create and share urls and text. I love QR codes!




Listening to the words after a week of increased access ( New Samsung Galaxy S ) release of iPad 2 etc

Topsy Search

eBook search engines




Current abuse of the term - and fairplay I am one of them - http://en.wikipedia.org/wiki/Curation

Open season for Information Professionals to laugh out loud here!

Social curation - my term for the likes of Delicious ( RIP?)
I am now using
1. Curated.by - love the Twitter curate button smart and the toolbar favourite
2. Scoop.it - still playing with this one
3. Storyful - very cutting edge re Egypt
4. Wikispaces - what else is this wiki but a stationary cupboard crossed with a personal library?

How to Configure Analytics for Your Small Business Website

Rob Chant |

Being able to measure the performance of your web site is of critical importance if you're doing any marketing at all. Although the accuracy and transparency of measuring the performance of advertising campaigns on the web has never quite lived up to its promise, it's still infinitely better than anything marketers have had available in the past.
But before you can start reaping the rewards of the vast amounts of data available at your fingertips, you must have 100 percent solid tracking set up on your web site.
Even if you aren't planning on getting into detailed stats any time soon, making sure everything is set up now will give you a wealth of historical information in the future. (Web developers: it's a good idea to install Google Analytics on new client websites by default. They'll thank you later.)
The Basics
Many tracking packages are available, ranging from the free to the very expensive. Your web server almost certainly has something basic installed already.
However, for most small business web sites, Google Analytics is a good fit. It's fast, reliable, powerful, and free. We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use.
If you haven't done so already, start by signing up. Grab the tracking code and follow Google's instructions on how to install it on every page of your website (or ask your web developer to do so).
That may sound obvious, but some websites only place the code on the home page or a handful of other pages. It has to be on every page!
Another common pitfall is when you have a website run by two different pieces of software (e.g., Joomla running the main pages and WordPress running a blog section). If this is your scenario, double check that the tracking code is everywhere it should be. Likewise, if you ever install more sections of your site using different platforms, ensure that the tracking code is put into them immediately.
Installing the tracking code itself is usually straightforward (simply a case of copying and pasting the code into the right parts of your site's templates), but if you're running a platform such as WordPress, you might need to install a plugin that will handle Google Analytics for you.
It's also worth using an automated testing utility to check that the code is present on every page of your site.
Profile Settings

Analytics Profile Settings
Analytics Profile Settings

Now that we've done the easy bit, the next step is to configure your profile. This is fairly straightforward, and usually only needs to be done once.
Most of these settings are obvious, but these areas deserve special consideration:
    • AdWords: If you're running an AdWords account, or someone is doing it for you, you must link your AdWords and Analytics accounts. This will give you a lot more insight and intelligence into your AdWords campaign, and, importantly, allow you to import goals from Analytics into AdWords. This is important as Analytics more flexible than AdWords when it comes to goal configuration, so you can use it to track more types of conversion.

    • Site search: Google Analytics can track the usage of any internal search facility your site has, as long as the latter exposes search terms in your site's URLs (if it doesn't, ask your developer to set it up so that it does -- it's an all-round good thing to do). Being able to track internal site search will give you invaluable insight into what people expect your website to provide for them, and show you how behavior differs between people who do and don't use the search functionality.

    • E-commerce tracking: If you run an e-commerce website, tracking transactions in Google Analytics is another must. Even if your e-commerce platform provides stats and tracking, it's well worth using Google Analytics as well, as it will, in most cases, provide better integration with information from the rest of your web site and your marketing campaigns. In addition to switching this on in your profile, your platform has to be configured to support Google Analytics transaction tracking. Most widely available platforms already support this, but if yours doesn't, contact your supplier and ask them to add this functionality. You won't regret it.

    • Filters: You can do incredible and wonderful things with the filters in Google Analytics, but for now, it's just a good idea to filter out traffic from your own or your company's IP address, so Google Analytics isn't tracking your own usage of your website.
Analytics Goals
Analytics Goals

click to enlarge
The most important, not to mention the most misused and under-used, part of Google Analytics is the conversion goal setup. Tracking important user actions as conversions on your site is vital for monitoring and optimizing the performance of your marketing campaigns or site optimization efforts.
Most small business websites fail to set this up correctly or thoroughly. Give yourself a pat on the back if you've already done everything outlined below!
Google Analytics makes it easy to track three different types of user behavior, and by working with virtual pageviews, you can track almost anything else that happens on your site. A virtual pageview is a powerful tool that lets your site trick Google Analytics into thinking that a new page has been loaded -- you can use this to track all kinds of events on your site (see below for a more detailed explanation).
The three types of conversion are:
    • URL destination: There are a few options here, but the gist is that you score a conversion whenever someone hits a particular page on your site. This is most often used to track form completions, such as a contact or newsletter sign-up form, but you can also use it for micro-conversions, such as people viewing a key page of your site. The main pitfall here is that when tracking form completions, the URL of the completion page mustbe different from the form's main page, or it can't be tracked separately (this is good practice anyway). However, many website platforms use the same URL both before and after form completion. If this is the case for your site, ask your developer to change it pronto!

    • Time on site: This simply measures the amount of time a user has spent on your site. You can set up a series of threshold values as different goals with different values (e.g., one minute, two minutes, etc). This is useful for measuring your audience's engagement with your site, and is general best treated as a micro-conversion.

    • Pages per visit: This works in a similar way to time on site, but just measures the number of different pages a given user has opened. It's best used as a micro-conversion.
Now, these options are nice, but you have to choose how to use them. Google Analytics gives you 25 slots for goals, divided into five sections. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big difference to how easy it is for you to monitor and manage your results.
It's worth putting some thought into this, along with what exactly you're going to measure. Your exact configuration will depend on your own site, but for a typical small business site, you might end up with something like looks a bit like this:
    • Set 1: Contact actions
        • Contact form complete
        • Order form complete
        • Newsletter sign-up
        • Email link clicked
        • Etc.

    • Set 2: Site engagement
        • Blog comment
        • Feedback/poll widget completed
        • Etc.

    • Set 3: Downloads
        • White papers, brochures, etc.

    • Set 4: Micro-conversions
        • Contact page viewed
        • Product pages viewed
        • Etc.

    • Set 5: Engagement metrics
        • Time spent on site
        • Pages per visit

There's really no end to what you can do with goals, making advanced use of different URL match types, virtual pageviews, and the Google Analytics API. For most small business sites, 25 slots and the kind of ideas given above will more than suffice.
The key is to think carefully about anything that you could use to optimize your site's performance, above the obvious contact forms and the like. It's better to start with more goals and reduce them over time if you find some to be redundant, rather than the other way around.
If you've got e-commerce too, that will have to go in as well of course (it's worth tracking e-commerce with goals as well as Google Analytics' transaction tracking so you can make use of goal funnels). Remember to test your goals thoroughly and often, especially if you're making any changes to your site's URL structure.
Lastly, I've mentioned several concepts here that could do with further explanation:
    • Micro-conversions: These are small actions that a user has taken on your site -- not a direct contact or a sale, but perhaps something that has a chance of leading to one in the future. These could be blog comments, brochure downloads, etc. Micro-conversions don't exist as a separate entity within Google Analytics. You simply specify one by assigning a given goal a very low value.

    • Goal values: Each and every goal should have a value assigned to it -- no ifs, buts, or maybes. Assigning goal values opens up a whole new world within Google Analytics (per visit goal values, etc), that allow you to track the value of campaigns or pages in a much more accurate way than by merely counting raw conversion numbers. They effectively allow you to say that different goals aren't created equal. Assigning specific values can be tricky, and you may have to refine the values over time. However, they only have to be accurate relative to each other. They don't have to have accurate absolute values (unless your site also has e-commerce). For example, I might start by giving the site's main contact form a value of $100 and work from there. Slightly less important forms might have a value of $80, scaling down to micro-conversions with values such as $1 or $2. Always use relatively large numbers, or vital information might be lost to rounding errors in the Google Analytics interface.

    • Virtual pageviews: A virtual pageview is a trick that makes Google Analytics think a new page has been loaded. This page can have an arbitrary name, but shouldn't be the same as any real page on your site, so it can be tracked separately. You then set up this virtual page as a destination goal within Google Analytics. You can use virtual pageviews for several purposes, but a common use for a small business site would be to track when an e-mail link has been clicked (note that you can't actually track whether the user actually sent an e-mail or not though!) or when a PDF file has been downloaded. Speak with your developer about adding virtual pageviews to your site to cover these basics.

    • Goal funnels: Funnels are powerful tools for monitoring usage of processes that lead a user through multiple steps. Classic examples of this would be a shopping cart, checkout or complex user registration process. They allow you to see where users are dropping out, thereby showing you the main obstacles in the process, and combined with virtual pageviews can give you a high level of detail on how people are using your site's forms.
Note that it's not really worth setting up a funnel for something such as a simple contact form, but if you have an e-commerce site it's a must for your checkout!
Summing Up
That was a long haul, but you should now be armed with everything you need to know to set up bullet-proof tracking for almost any small business web site. Please comment if you've got any further ideas or if you think I've missed anything!
Join us for SES London 2011, the Leading Search & Social Marketing Event, taking place February 21-25! The conference offers sessions on topics including search engine optimization (SEO), keyword analysis, link building, local, mobile, video, analytics, social media, and more. Register now.

She Walks in Beauty

She walks in beauty like the night
of cloudless climes and starry skies;
And all that's best of dark and bright
meets in her aspect and her eyes:
Thus mellow'd to that tender light
which heaven to gaudy day denies.

One shade the more, one ray the less,
had half impair'd the nameless grace
which waves in every raven tress,
or softly lightens o'er her face -
where thoughts serenely sweet express
how pure, how dear their dwelling - place.

And on that cheek, and o'er that brow,
so soft, so calm, yet eloquent,
the smiles that win, the tints that glow,
but tells in days of goodness spent,
a mind at peace with all below,
a heart whose love is innocent.

George Gordon Byron

RSS RIP Revisited

There has been a lot of noise recently about the death or otherwise of RSS. It all seems to have started off with someone fretting that browser developers didn’t love RSS aggregators any more and were either not giving them the same prominence in their products or leaving them out altogether.

As if the browser was the only way to aggregate RSS feeds anyway. Still, the debate raged on and it got me thinking about how I used RSS these days. The answer is, not as much as I used to do.

Most of my ‘feeds’ these days come via Twitter. Some say that Twitter is no more than a giant spamming machine. They say that Twitter is beloved of big business and traditional media because it lures users onto their sites where they will hi-jack your eyeballs for cash and expose you to the evils of advertising.

RSS feeds, on the other hand represent all that is good in the world and deliver content to your own real estate which is pristine and free from the moral corruption that is capitalism.

Apart from seeming like the internet equivalent of the flat earth society (the thin air society, where quality content magically appears out of thin air without the abracadabra of hard cash) it is also missing the point of Twitter to me.

And the point of Twitter is what exactly? The answer is probably anything you want it to be. Twitter’s great strength is that it is such a blank canvas.

For me, Twitter is a huge, human discovery engine. I use Brizzly to set up my profiles, which give me my ‘channels’ (so I have one for Hi-Tech, another for breaking news and so on). Then I will use key word searches and follow tweeters to give me my ‘feeds’. These feeds ( people I follow ) are continuously refined in the light of experience i.e. unfollowed.

The reason this has largely supplanted RSS for me is that I get to see content I otherwise wouldn’t have seen, posted by Tweeters with similar interests to my own. For me, Twitter is more like a giant ‘if you like you may also like’ machine than a spamming machine.

But it all depends on how you use it. When setting up RSS feeds, one needs to go out and actively find the information you are looking for. But with Twitter, I find myself constantly experiencing bouts of episodic serendipity.

Twitter is full of surprises. Some of them are even good.

RSS feeds still fulfil a part of my information needs, but in narrow, more specialist areas. But for more general reading around a subject, Twitter, Facebook and other social media are playing an increasingly important role in my own personal portal.

From my other blog http://www.reallysimplepartnership.com/viewpoints.html

The content on here is astounding and well worth the effort to read.

I am loving this on Twitter #greatthingsaboutireland

This site got spammed??? This is just a tiny friendly - hell, its even a personal filing cabinet. Yet I should be making money out of it? Hell no!


The new roaming charges. Incoming spam have to pay a nominal fee to gain access to the inmail

1914 IV: The Dead

These hearts were woven of human joys and cares,
Washed marvellously with sorrow, swift to mirth.
The years had given them kindness. Dawn was theirs,
And sunset, and the colours of the earth.
These had seen movement, and heard music; known
Slumber and waking; loved; gone proudly friended;
Felt the quick stir of wonder; sat alone;
Touched flowers and furs and cheeks. All this is ended.

There are waters blown by changing winds to laughter
And lit by the rich skies, all day. And after,
Frost, with a gesture, stays the waves that dance
And wandering loveliness. He leaves a white
Unbroken glory, a gathered radiance,
A width, a shining peace, under the night.

Rupert Brooke

New Project alert

hence searching across the net for a new hosting service

New page alert

Best explanation and in depth of OS - oh Operating Systems not ordnance survey.....

Tim O'Reilly Blog

You have to respect him now - Gordon Brown has taken him on as a subcontractor...... (St Trinians OMG moment?)

Come on Declan McManus
This took me long enough with my meagre search skills lol

ETAYour Country Your Call - had to try it?

Ireland of a hem 6.2 million welcomes ?

Our economy is in meltdown, the Celtic Tiger is declawed toothless endangered species. We still have immense charm on our doorstep, infinite natural resources. If we could just see past the political fas oops farce and the ridiculous upper echelons in Ireland you would see what the visitors used to come to Ireland for. The beautiful landscapes, fresh air, erm do we still have the craic?

Have we forgotten all that is good about Ireland? The yankee dollars and the tarnished sterling are no longer a given. It is time to remind the world, and indeed ourselves, of all that is good about this Emerald Isle.

And since the internet appears to be the new big thing on this planet, maybe we could take advantage of this trend. Sharing out stunning landscapes on Flickr, discussing the craic in the liveliest pubs in Cork, browsing the high streets of Galway. Yelping ( no I am not kicking puppies -its a review site Google it!) about the best night out you had, service reviews, best food, best atmosphere avoided the c word there ;)
Share walks in Google Maps, where to stay in your village,hotels and B and Bs, what can we do when we visit your town?

Finally -just remember if you had a bad night out......... share it on Bing?

Virtual Tourist

iWant.......Nokia Booklet 3G
Taking the parcel from the DHL delivery man, the sense of anticipation is heightened by the fact that this is an exciting new innovation, will it live up to my expectations. I clear the table and open the cardboard outer box to reveal a beautiful quality blue presentation case. I am surprised at the quality of this box, it is both robust and functional and yet aesthetically pleasing. The sheer quality of this presentatin leads to the expectation of a seriously impressive product within.The inner case slides out to reveal the booklet swathed in protective wrapper, cushioned within the display tray. Again the design of the packaging lends to attention to detail, as the edges of the display tray open to reveal the plug and charger respectively. Very neat. Supporting the booklet is another box which opens to reveal the accessories and a wonderfully minimalist instruction manual.

Anticipation mounting I remove the wrapping from the booklet and am immediately impressed with the feel of the device. The ice cold aircraft quality aluminium casing and a solid feel - beautiful. I could carry this around easily in one hand so it is a truly mobile booklet. The case opens smoothly, the hinges are solid and durable, this is important to me as I have had laptop hinge issues before!! The screen fills the space with minimal framing, the back of the screen ( the lid ) is solid and resistant to pressure. The keyboard is excellent, again past issues in this area make me look at this in detail. Individual keys, when pressed lightly ( tough type aspirations lol )do not cause neighbouring keys to move. This keyboard is built to work and endure! The two usb ports are conveniently positioned as is the power supply and sim and memory card trays.

Now the big question, why is this booklet any different from any of the other netbooks or laptops on the market? To me a mobile connection means being able to access the internet when travelling around, and not just when in Starbucks ( as if??). I want to be able to access the internet in the car, on the train, at a meeting or on the school run. Previously we have been sold dongles- I hate them! I hate the word, hate the designs, the physical fragility of connection.

I have had many a moan to anyone unfortunate enough to be within earshot asking why on earth didn't they make internal dongles? This appears to have now been answered by Nokia - best reknowned for their mobile phone handsets. They have treated the booklet as if it was a very big mobile phone and incorporated a sim card slot!! ( OK so the iPad will have an internal micro sim come April, but will access the internet though the iPhone OS )
The option to select wifi or 3G is great, but would I be able to set a default, so that if I was on 3G and entered a wifi zone, it would automatically switch to the free service? I don't know the answer to this but tit would be a great feature if it could.

I am not going to go through all the specs that can be found on the Nokia website, however I will say that this is a fully functional laptop for any business use.

I suppose to recap that leaves three main points as to why this laptop is different:
Truly mobile connectivity - dongles RIP
Beautiful design - worthy adversary to the core Apple stable
Functionality - check out the impressive specs on their website

The only issue I had with this product is that Nokia took it back! They won't let me have it back until I pay up the £649 ransom - I'm saving as fast as I can.

Think Vogue

For me the iPad is the equivalent of an uber glossy magazine event - dramatically enhanced user experience combined with content browsing and nothing more dramatic than that. Not every internet user wants all the functionality of computer, for many it is enough to be able to read features and enjoy shared photographs. When you take into account the percentage of content users to creators this still allows for a massive market place.

iPad vs Nokia Booklet 3G

Given that I am currently testing a Nokia Booklet 3G ( more to follow here) and given the media hype following the dramatic launch of the iPad I thought that I would give a brief first impression of the two devices.
Both are designed to be portable and used on the go, accessing the internet through Wifi and 3G - they both have the abilty to run off a sim card instead of an unsightly dongle - just like a mobile phone. Hmmm does this affect the mobile platforms / versions of websites?
I suppose for me, the fundamental difference between the two is that they target different user groups. The iPad is just that, a pad with a touchscreen keypad. Albeit an Apple Art-form design piece, which entrances and enslaves at first touch. Admittedly elegant and highly functional it doesn't necessarily lend itself to typing much more than a photo caption or an instant message - even for a skilled touch typist!
The Nokia on the other hand is a fully functional laptop with an excellent keyboard in spite of it's size.

This leads me to conclude that the Nokia is geared towards content creators, whereas the iPad is likely appeal to content consumers.

ipad.png 4295828462_7fa2d76232.jpg

January 26th 2010

January 21st 2010

I thought it about time that I did a review of the technology that we use in the home. Post Christmas of course...

Dell Studio laptop 17 - Primarily mine for work

Acer Aspire one netbook - used on the go around the house ( now with added Skype factor!!)

Eassee PC - elder daughter's used for so much I am always impressed

HP Pavillion - my personal laptop now needing plastic surgery after being Spored by 4 year old paws

Hybrid desk top system mostly used by the kids for games and music

Ipod Touch 32 MB - Mostly daughters - music, skype, mailing, games and images

Mobile phones:

Samsung Cara a bitter disappointment from the 3 stable. Bought in to replace beloved INQ1 ( silver ) which was lost somewhere at the farm.....

INQ mini - daughter's mobile - a brilliant phone for kids to chat and skype on.

Couple of older Motorola and Nokia models with Vodafone and Orange sims

So. I am still not happy with my mobile - am on the lookout for a skype phone that works!! That is my primary requirement in this function.

nexus_one.png Iphone.pngNokia_700.pngINQ1.png

And now for those who find it difficult when choosing sympathetic colour schemes



Liquid Galaxy time

Stanford Shopping Center Fountain in USA

Google fastflip looking useful - you can select your choices. Visual RSS really....

Microsoft not just social but academic search too


Web/image hosting experiment:


Happy Birthday dear Google....eleven today!!


Thought for SEO crowd:
I have recently begun to notice on certain adverts across the media that they are using a tagline suggesting a search for the topic for further information.

"Search for XXXX " - for God's sake replace the X' with relevant film/brand/product!!!

This is a very clever move which in effect means that every single time someone obeys and searches instead of typing in a direct link, it will affect the rankings of the website in a very positive manner. The analytics will show that searches on whichever search engine as opposed to the direct keyed in addresses.

Obviously you have to derive accurate and unique strings to give the number one return in the first place but this is all about SEO and how to play the game.

To date I have yet to read a blog post about this trend and am wondering why?

Utterly shameless plug try searching JustJemima?


Strangest revelation
The piece I played on the piano for competiton as a child was written from Mold the river Alyn where I subsequently spent an awful lot of time
and so nearly lived beside....
The Rivulet - Mendelssohn


Colors :
Ahhh Ahh ah
All the needy still need
and all the losers still lose
all the preachers still preach
but they ain't bringin no change

I'm not afraid to die
'cause all these colors will change

All the low is still low
and all the high still get high
how I wish we could dance
but all these rhythms don't seem to match up
seem to match up

I'm not afraid to die
'cause all these colors will change

ohhhh ahhh ohhhh
Ahhhh ahhh ahhhh

Bits and bits of cane, burning burning burning
bit by bit away
they grow as people grow
and glow as people glow

I'm not afraid to die
'cause all these colors will change


I found a photograph of us
Shadows of us
Beside each other
A portrait of sorts
On the forest floor

I could see the outline of my hat
That old felt one
Brim-tilted towards your head
The outline of your hair

Between us was
A single fern unfurling
Shot by a spear of sunlight
Burnt out in the glare

And I was back in that vivid day
That lost summer
Looking up at the emerald canopy
Between it the perfect blue

And holding this photograph now
By its corner
Where it slipped from between two pages

Where I see
Your soft eye
The dry lines in your lips
The twitch of your nose
The stray wave strand of your dark hair

The world sees
Two quiet shapes
Quick on
Seasons' weave of pine needles
And sandstone pieces
On the forest floor

Andrew Griffiths June 2009

Read more:http://www.andrewsgriffiths.com/shadows.html#ixzz0MXjF8XMi
Under Creative Commons License:AttributionWow - Tracer is amazing automatically adds a link

Thanks @mr nick for this amasing technology


From Mashable http://mashable.com/2009/07/08/google-vs-microsoft/
Google vs Microsoft: A Guide to the Battle
Posted: 08 Jul 2009 07:07 PM PDT
Last night, Google jumped directly into Microsoft’s home turf by announcing Google Chrome OS, its new operating system for PCs and netbooks. And while we’re still debating whether it will take down Windows or flop like a fish on land, we tend to forget that this isn’t the first time Google’s challenged Microsoft. In fact, it’s become almost routine.
Whether its operating systems, documents, search, communication, or mobile, the two behemoths have been increasingly butting heads in a war for tech supremacy. Now with Google Chrome OS making headlines, we thought it would be appropriate to perform a straight-up comparison of where the competition between Google and Microsoft stands. So who’s winning the war? And how will Google Chrome OS affect this longstanding battle? Here’s an overview:

1. Search

Google: What is there to say, really? Search is to Google as Windows is to Microsoft. They dominate the search market by a wide margin, despite Microsoft’s best efforts (including the company’s failed attempt to buy Yahoo).
Microsoft: They had to do something drastic to compete in search, and they did with their recent launch of Bing. It’s received a lot of press, a lot of positive reviews, and has clearly caught Google’s attention. But does anyone seriously think it will overtake Google’s dominance in search anytime soon?
Advantage: Google. By light years.

2. Documents

Microsoft: Microsoft Office, with Word, Powerpoint, and Excel have been the leading way to create and edit documents for years, and for good reason – they’re widely used, widely known, and feature-rich. There’s also now Microsoft Office Live, which while not as collaborative as Google Docs, isn’t a bad solution and has the benefit of being connected to the desktop apps.
Google: Google Docs have been growing in features and users. They provide a level of collaboration that Microsoft documents simply don’t offer. But they don’t provide as many options as Microsoft Office and they just don’t have nearly as many users. This is one area where the majority of users still prefer the desktop to the web.
Advantage: Microsoft

3. Communication, Email, and IM

Microsoft: While Google’s probably more revered for Gmail and its communication suite, Hotmail is still bigger, and Live Messenger is heavily used. Microsoft also produces the popular Outlook software and has software in a variety of arenas, such as Windows Live Meeting, giving the company an edge in the enterprise.
Google: The search giant has a suite of very popular communication products – Gmail and Gtalk being the best known. The X factor in this debate though, is the upcoming Google Wave communication platform, which has impressed us so far. There’s also the intriguing Google Voice offering to consider.
Advantage: Push

4. Mobile

Google: Google’s has good traction with its Android mobile OS given it’s relatively new to the space. It runs on more than one million T Mobile phones and has a strong app platform. Many of Google’s apps also run well on mobile phones, especially Google Maps and YouTube.
Microsoft: Windows Mobile still shipped tens of millions of units last year, far outpacing Android. It also has apps to run Office, Outlook, and Windows Media Player. We think the long-term trend favors Google, but as of right now Microsoft is the leader.
Advantage: Microsoft, but perhaps not for long.

5. Operating System

Microsoft: This is Microsoft’s bread and butter. Windows is the reason Microsoft makes $60+ billion in revenue every year and has stayed on top for so long. Its stranglehold is legendary. Yet Windows Vista proved that it is not invincible.
Google: Let’s say this: we can’t wait to see what Google has in store for Google Chrome OS. We’re skeptical that it could ever kill Windows, but Google will be Microsoft’s most powerful challenger yet.
Conclusion: We look forward to the upcoming war.

Reviews: Android, Gmail, Google, Google Docs, Google Maps, Google Wave, Gtalk, YouTube,bing
Tags: Google, microsoft

Demographics on the web

Thinking aloud here:

Kids text, they Facebook still, even though we know its not cool. They don't Twitter - its not private enough for their important one to one texts. Is this because they don't know about protecting their updates into closed groups? Is it because the older tech generation use Twitter and therefor not 'cool'?
Is it a general lack of education - new adopters of social media are still making the same mistakes which where hot news five years ago. (Primark, Dominos, RyanAir....)

Préparez Votre Thème WordPress Pour RDFa

w3c-2-textorized par maxf
w3c-2-textorized par maxf

w3c-2-textorized par maxf
Comme je l’ai signalé dans mon précédent billet, je vise à rendre ce site compatible avec RDFa. Et la première étape passe par la déclaration d’en-tête. Ça n’est pas aussi évident que ça en a l’air.

Déclaration DOCTYPE

Il existe une déclaration spécifique définie par le w3c :
Cette nouvelle dtd est basée sur XHTML 1.1. Or normalement XHTML 1.1 doit avoir le type application/xhtml+xml. Qu’à cela ne tienne ! nous rajoutons en tête du fichier header.php le code php suivant :
header("Content-Type: application/xhtml+xml; charset=utf-8");
… Malheureusement de nos jours quelques navigateurs refusent de lire correctement ce genre de fichiers (internet explorer pour ne pas le citer). Et si l’on ne veut pas disparaître à 15% de la population web, il va falloir trouver une solution. On va tester le navigateur client pour savoir si il accepte XML ou si il doit utiliser son moteur HTML.
if (stristr($_SERVER["HTTP-ACCEPT"], "application/xhtml+xml")){} else{}

La balise <html>

Etant donné que nous nous apprétons à utiliser RDFa, il nous faut soigner particulièrement cette balise et l’inclusion des espaces de nom. Pour ma part j’utilise les suivants :
  • Dublin Core, pour les ressources
  • SIOC, pour l’architecture sociale du réseau
  • OWL, pour les ontologies
  • FOAF, pour les personnes
A cela s’ajoute le document XSD correspondant à notre DOCTYPE, le très évident espace de nom XHTML, la déclaration de version, la direction du texte et pour les navigateurs XML la déclaration de langue.
<html xmlns="http://www.w3.org/1999/xhtml" version="CHTML+RDFa 1.0"

Déclaration complète

Je vous livre donc le rendu complet de ces quelques lignes :
header("Vary: Accept");
if (stristr($_SERVER["HTTP_ACCEPT"], "application/xhtml+xml")) {
    header("Content-Type: application/xhtml+xml; charset=utf-8");
    $content_type = "application/xhtml+xml";
    echo "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n";
<html xmlns="http://www.w3.org/1999/xhtml" version="CHTML+RDFa 1.0"
} else {
    header("Content-Type: text/html; charset=utf-8");
    $content_type = "text/html";
<html xmlns="http://www.w3.org/1999/xhtml" version="CHTML+RDFa 1.0"

Et pour conclure

Mettre en place un thème en XHTML 1.1 demande une grande rigueur de programmation. Il ne s’agit pas uniquement de changer l’en-tête, mais tout le reste. Pour cela, je vous laisse juges.
Et vous, que pensez-vous de RDFa ?
Cet article est inspiré du XHTML+RDFa parent Theme desampablockuper.

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Denis Chevalier,
25 juin 2009,
Catégorie: CMS, Standards du web

Google mail is out of Beta - so? Its been around for 5 years now and there are continuus updates in Labs so why does the Beta tag matter? Its not as if it were a paid for service for which you would expect certain stability and standards.

And an OS? Does that make me think any differently about Google.

From Read Write Web.com

Google Apps Go Social With Improved Contacts & A New API

Written by Steven Walling / July 1, 2009 5:15 PM / 5 Comments
« Prior PostNext Post »

With some core changes to contacts, Google Apps has dipped a toe in to the enterprise social networking waters. As of today, Apps contacts exhibits shades of Facebook and Twitter by allowing you to find and interact with all the user profiles in your Apps suite.
According to Google, these adjustments where made at the behest of enterprise Apps users. It has also made a user profiles API available to Premier Edition customers, one that allows IT to retrieve and manipulate data about all the people using Apps in a company.

How the New Contacts Work

Previously, contacts withing Google Apps functioned just like email: only people you'd previously communicated with or added intentionally appeared. But now, a search will provide profiles from your company's entire address book, acting very similar to the way enterprise social networking platforms treat user profiles.

For those who've ponied up for the Premier Edition of Google Apps, a new API will let you call up data pertaining to all the user profiles in your company Apps suite. That's on top of the shared contacts API released in December of 2008.

More Facebook Than Gmail

By letting users search and interact with user profiles regardless of whether they are "contacts" or not, Google Apps has become slightly more like a corporate social network. While it still deigns to use terminology like "address book" instead of a friend and/or subscriber list, it's no longer tied to behaving like email.
Not to say that this is revolutionary for Apps. On the contrary, enterprise users of the suite would naturally demand full access to profiles, since there's no logical reason why you shouldn't have at least theoretical access to the contact information of everyone in your company using the platform.

Diary now at:

external image 34865147-150x99.jpg“Talk to the dog in the language of the dog about what matters to the dog.” Roy H Williams
This past month, I shared my 10 step process for optimizing copy for websites or landing pages on my Market Motive training call. I was able to convince my friends at Market Motive to let me share the full presentation video with you (normally they only share the first few chapters unless you are a paid member). Unfortunately, it will only be available to be viewed on the blog until June 3rd.
If you don’t know what Market Motive is; Market Motive was started by my good friends John Marshall, Michael Stebbins and Avinash Kaushik. They provide online training and certification in Internet Marketing. There are over 300 videos like this one already in their archives. This is especially critical now that travel and training budgets have been slashed. It features some great instructors who present monthly trainings, answering questions from audience members, as well as a great online forum where you can ask additional questions afterwords. Market Motive Instructors include:

Enjoy the presentation (it will take less than 20 minutes to watch)! I’ve also included the 10 steps with additional references below.

The 10 Steps to Optimizing Copy

When evaluating and improving copy I work through these 10 steps one at a time.

1. Headlines

Why are headlines first? They are the critical attention-getters that allow your visitor to determine if the page is relevant to his or her need in just a few seconds. Readers of your pages use headlines and sub headlines (headers and subheaders) to grok the content on a page and decide if they want to read more of your copy. Headlines aid in the visual task of scanning and skimming, which helps your visitors organize the information you present. Worded appropriately, they encourage your visitors to go deeper into your persuasive copy.

2. First Mental Image

This is usually a combination of your headline and how it ties into your first few sentences of copy along with your first picture (if you have one in the paragraph). We’ve written several post that illustrate the power of a good first mental image. You may remember the post about how to convert a visitor in under 8 seconds. A strong mental image is achieved by choosing the bestcopy perspective for your message. Did you miss the copy perspective series by copywriter and copywriting instructor extraordinaire Jeff Sexton?


Click Me
Click Me
Everybody’s favorite radio station - what’s in it for me. Are you speaking to the reader about what matters to them? And are you speaking their language? Different personality preferences have different ways of engaging with your content and making decisions. This is where (and why) using personas to decide your content strategy can be so valuable in improving your conversion rate.

4. Check for We-We

If you use your own name or “we” too many times in your copy you’ll end up sounding self-centered rather than customer focused. Face it: you’re notDenny Crane. So use our we-we or customer focus calculator to see how self-centered vs. customer-focused your copy is. You can also read our post to better understand how to measure your we-we. I’ve had many people tell me that they boosted their conversion rate by improving their we we score and creating more customer-focused copy.

5. Remove the Black Words

Eliminate the black words. Avoid words that do not contribute toward a more vivid or colorful mental image.

6. Reformatting for Readability

Your online copy must be formatted to make it easy to digest online. You want to maximize skimming and scanning just the way Amazon reformatted their page.

7. Improve Your Verbs

Your copy can always be improved by pumping up your verbs and writing inactive not passive voice. You can change a couple of setting in Microsoft Word to check for passive voice for you.

8. Wording in Links and Calls to Action

Usability guru Jakob Nielsen recently wrote about his research about the importance of keywords in your hyperlinks. Jeff Sexton shares how to write more persuasive hyperlinks and calls to action so you don’t sound like a “more-on“.

9. Words Exist in Other Places Than Just Your Copy

Don’t forget to evaluate and test the wording in your images, flash, video and audio content. One client changed the words on the Flash banner on his homepage and reduced abandonment by more than 28%.

10. When All Else Fails - Use the Sucking Wind Checklist

1. Do you offer a clear message and value?
2. Have you established Trust & Credibility?
3. Have you answered all the main objections?
4. Have you addressed the emotional “ownership” of the sale?
5. Have you substantiated your claims?
6. Have you made the next steps clear?
7. Could you have said the same thing in a 1/3 of the words?
Improving your copywriting is just one of the many efforts you need tocontinually improve your results and keep your goals on target.

Interesting wonderwheel....

Present.io: Dead Simple Web-Based Presentations
Posted: 14 May 2009 06:00 AM PDT
is known for really simple file sharing. Whether you’re hosting and sharing files with contacts, or using conference.io for media-rich chat rooms, Drop.io makes it easy and fast.
Now, with a natural extension for the file sharing site, Drop.io’s bringing simple back to presentations. Today the company is introducing Present.io for a no setup, no software online solution that combines real-time presentations with images, audio, documents, and video.

Here’s how it works. As with anything on Drop.io, you can create a drop in just two-clicks. So for a new presentation, just name it and add your media files. You can then share the link with collaborators. Once you’re ready to start, just hit “start presentation” on the right-hand side, and all viewers will see the a “join presentation” option.



what do you think about web 2 tools and what do you use?

Elara spammed me!

Even before the product was received. How bad is that. Look you get a tentative agreement to accept updates - ffs dont dive in and inundate with info which is less than appropriate?

Call it a build time. Start slow. If you really must slip in under the radar and build a rel...no cant do that lol

Any way you get my point.....

fat chance

Fractions and Particles

The next phase - everyone is searching for the biggest club to belong to. Before anyone else. Keep looking over your shoulder to check on who is following you there. All the mass follower aggregators on Twitter - how much of what you say gets heard. Herd management tactics. If you create a mass userbase then you have regressed to the mass marketing without focus, without thought and targetting. Hollow words? I don't think so.

I am moving rapidly away from all the labels - web 2.0 web 2.5 thank you Read Write Web lol.....

I am not into labels. I am into communication. How and who more than where and when. The when is irrelevant because of the asynchronnous nature of the web. Everything is eternal.

*proof of point - break to investigate strange noise emanating from the kitchen not unlike a mobile beep - turned out it was the tumble drier tat I never use telling me daughters emergency uniform is dry for the morning*

So people will gather and cluster around focus points topics anything and nothing. They will use Nings and message boards and twitter and blogs and as the ocean of applications dilutes the focus the labels will recede. Languages are facilitators. Nothing more.


Wake up call:

Colours http://www.desinuts.com/2009/04/06/celebration-of-colors-captured-by-poras-chaudhary-28-pics/

Looking at a collaborative website creator. Now this looks really handy. I am sitting here in Galway, this means I can share the process with anyone anywhere. I love working collaboratively - the main business is based in Manchester UK and we work in google docs, wikispaces and skype. To a degree it works well.

Just wish that Camtasia had a collaborative element.........

Still reluctant to take the emphasis away from the abuse of public spending.....

Page hijacked for a rant!

Just seen a silicon republic article -
http://www.siliconrepublic.com/news/article/12789/Anyhow - the essence of the story is that a contract worth €200k has been awarded to some company to design websites for Hungary, Poland etc. For Tourism Ireland.

Now excuse me a moment.

  • Thats alot of public spending money for a website or two?
  • The countries targetted are not overly wealthy and well to do at the moment
  • The countries targetted are more likely to visit Ireland for work
  • Is this really a good way to spend tax payers money in the current climate?

A very unwise PR activity and leaves me wondering who on earth dreamed that budget busting plan to save the Irish Economy? I accept that it was probably drafted years ago in the Celtic Tiger years, but does no one think to pull this sort of spending?

New toys:

My head hurts - so much to do and play with. Back in Camtasia for the afternoon. No doubt with random Twitter breaks ......

Sooo many websites...

This weeks favourite aps are

www.jingo.com and the rest of the techsmith set...........

Back on line with a vengeance.

After a virtual break fromonline media I am glad to be back. The Really Simple Guides are the next project. A series of Really Simple Tutorials showing basic stuff online. Starting out with setting up email accounts, passwords, signatures, best practises etc.

Have spent this early part of the afternoon checking out the webmistress tools for optimisation. I am so loving this stuff!

I wish go daddy had a serious sale - there are sooo many .coms I want at the moment. Smoke and Mirrors is the ephemeral media progression from here I suspect. Hey - I could just have it as a wiki - no need for any fancy .coms if its all just for me!!

Right thats settled then - stop playing about on twitter and lets have another wikispace! Or should I play in Wetpaint?
2008_0815AugustNewMills0066.JPG 2008_0815AugustNewMills0068.JPG

Shattered after a busy day at the farm. I am sad that we lost one of our first geese today - old age but stilll not nice. I love the geese. We are way too overstocked with the ponies - must get some decent pictures and videos of them and get them up for sale!!
So....had a great barbecue - I burnt everything except the potato salad lol. Graybel stole the onions and Fina stole everything. Thieving lurcher that she is.....

Lots and lots to do tomorrow - so will start a list whilst OH watches LOST ( personaly I think it is ridiculous - some woman is wandering around a supermarket in 3 inch heels with a kid - oh behave!!!)

iGod - ask anything you like..... just repent

Chatter is all very well - a collection of social networks very loosely grouped around topics - but the networks are empty.


Hey exectweetsis cool!! You can search and filter by business category

Latest finds and discovery interests:


Both little gems. Now off to blip.fm I need a search for music.

And another gem:
They may be speculating about business models as featured users, surely the business model is to rival Google in searching real time conversations. Then sell out for shed loads of money and move on? See below?
Samsung galaxy s2 deals

Just found the post I was looking for -

GOOG Mar 4 2009, 09:12 AM EST

'Real-time microblogging and messaging services like Twitter could //potentially become a threat to Google// -- whose search index doesn't keep up with conversations as quickly as Twitter's. So what does Google (GOOG) CEO Eric Schmidt think about Twitter?'//

The part that interests me is the acknowledgement that twitter search outperforms google "whose search index doesn't keep up with converasations as quickly as Twitter's".


Link to the context in which he was referring to Twitter as a poorman's email. I don't use twitter as email in any shape or form. For communication purposes, I use each and every media for which it suits my message best.

This morning I have been looking at the groups on twitter - its not advanced enough to handle post to group a friends only?Like on Flickr you allow degrees of access.

Its been snowing in Galway - shock. Doesn't bother me I am connected to Twitter and it can't touch me lol.

I can hear about building collapses in Cologne before the news breaks - its addictive for a compulsive magpie like me.

Just got www.weebly.com - a website/blog thats totally editable and simple!! I may even prefer it over time to wikispaces but I doubt it!
You can embed functions like videos and google maps!

No one will (should!) pay exorbitant fees for setting up simple websites. This is sooo easy and intuitive - even for me who has trouble discerning fonts blush.

The future of Social Networks - an great statement:

This week I am mostly managing hounds - the bitch is in season and keeping the hounds separate is manic.

I would love to 'blog' on a page in a commuity wiki. It would be great to host conversations all focussed around a community of bloggers. I wonder if that would be possible - I suppose the creation of communities suggests a degree of interaction between the bloggers. Other than that having a page each to think out loud on would be a great way of sharing ad hoc thoughts and ramblings......

Have I now made it totally obvious I just don't get blogging? I am so in need of a response a reaction anything and a monologue just doesn't cut it for me. I know you can comment after the event but thats not interactive thats post event critique. So - how to host a conversation?
From Virtual Tourist Blog

Right back to twitter, which is in its massive way a communal blog. Sorry guys this has turned into a personal filing cabinet. Promise I will have a cleanout once my fascination with twitter subsides. As a typical early adopter I will dive into an application work through it's every nuance then move on to the next. A mercurial butterfly - a Gemini.


<script src='http://talkgadget.google.com/talkgadget/button'></script>

No longer available on Facebook......

This is my personal filing cabinet for all the cool tips and toys out there on the net. Feel free to have a browse and look about! You can also find me around the web....Might even add a contact me page

Email me

Message me at CallieO here on wikispaces

My status

Follow me here....

Check out my houndshere

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